Sustainability in Chimichurri
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Sustainability in Chimichurri: my personal compass
Sustainability in chimichurri is something I keep coming back to. The planet we live in is not disposable, and I take that seriously. This isn’t greenwashing. It’s just something I genuinely care about.
A founder’s reflection
When I started this business, I was just trying to make something I couldn’t find—real chimichurri. Something fresh, real. I wanted to make it available to other people who were looking for the same thing.
I didn’t set out to start a business. I was just trying to solve something for myself.
If I was looking for it and couldn’t find it, there had to be other people in the same place.
The goal was simple: use real ingredients and make it the way I had it growing up.
You have no idea how many times I’ve run into people at farmers markets telling me they don’t like chimichurri, or that they’ve never had a good one. And I believe them, because that was my experience too. That’s one of the reasons that pushed me to do this.
What I love about those interactions is what happens next. A lot of those same people try mine, and they pause. Then they say they actually like it. Not everyone buys it—and that’s fine—but even getting someone to change their mind about chimichurri feels like a win to me.
At the same time, the fact that someone trusts me enough to try something they already told me they don’t like carries weight. That trust is real, and I take that seriously.
That responsibility doesn’t stop at the product. The packaging is part of it. If you like what I make, it’s on me to do my part to keep the planet we live on as clean as I can.
When I looked into packaging, there was no doubt this had to be glass.
I can’t in good conscience sell my product in something I know is polluting when I can do better.
Plastic would have made things easier—lighter to ship, harder to break, easier to handle.
It just didn’t sit right with me.
So I chose glass and metal. It’s the responsible choice. Sustainability in chimichurri, for me, starts there.
A lot of retailers prefer to avoid glass. It breaks, it’s heavier to stock, and it creates more risk on their shelves. From their side, it’s a practical decision. I understand that. I’ve had those conversations.
Even on the production side, glass is harder to work with. It’s less forgiving. Vacuum sealing is more difficult compared to plastic. Everything has to be more precise. There’s less margin for error, and when something goes wrong, it’s more expensive.
There are moments where all of that stacks up, and the easier path is obvious.
Not too long ago, I was reading an article that said something that stuck with me: “In order to have traction, you need friction.” That’s when I started seeing friction in a different light.
I could make different decisions. I could reduce costs, simplify operations, and make this easier to scale in the short term.
But I keep coming back to the same idea: the planet we live in is not disposable, so I don’t want to build a product around materials that are.
That thinking carries into smaller details too. At farmers markets, I don’t use zip ties. I use tarred string, and I reuse it every week, just for this I learned a few knots and hitches(so helpful btw). My sampling materials are metal, paper, or wood. No one is asking for that. No one is checking. But I am.
It doesn’t make the sauce taste better. It doesn’t increase sales. But it keeps everything aligned.
I’m not perfect at this. There are moments when I use disposable items or make decisions based on practicality. That’s part of running a real operation. I pay attention to those moments. I try to reduce them.
There are real tradeoffs. Shipping costs go up. Margins get tighter. Some retail opportunities become harder to land. Operations take longer than they should.
Most people just want something that tastes good. That’s fair.
But if you notice the details—the weight of the jar, the materials, the lack of unnecessary waste—I want it to feel intentional.
Because it is.
The planet we live in is not disposable.
I’m building this business in a way that reflects that.
When you buy my product, you are supporting a business that tries to be responsible for the waste reduction and environmental awareness, and for that, I thank you
Pablo